The Playstation 3 is hugely important for the future of Sony, which has seventy percent of the multi-billion dollar global market for computer games machines.

The next generation of Playstation will do more than play games. It will also be able to show DVDs and download videos from the internet. But Sony has had to put back the launch by six months to next November. It blames delays in developing industry-wide standards for the Blue-ray disc drive. This is a new technology for playing a more advanced sort of DVD. Playstations will have one built in. The company also cites delays in other areas of technology. But Sony says the product will be out in time for Christmas, the key selling season. Even so, some analysts say the hold up will hand a competitive advantage to Sony's arch rival Microsoft which already has a new generation games console, the X-Box 360, on sale. The Japanese electronics giant desperately needs the Playstation 3 to be successful.

global market
فروش جهانی، بازار جهانی

next generation
در اينجا: تازه ترین مدل

download videos
تصاوير ويديوئی را از اينترنت پياده کند

put back the launch
آغاز کردن (فروش) را به تاخير انداخته است

blames delays
گناه اين کار را به گردن تاخيرها می اندازد

industry-wide standards
استاندارد های مورد قبول برای ساختن يک کالای بخصوص

advanced
پيشرفته

built in
کار گذاشته شده در خود دستگاه

analysts
کارشناسان

a competitive advantage
يک برتری رقابتی، مزيـت رقابتی

Source: BBC Persian Service